What world do you even live in that this game is super simple compared to other final fantasies? In other final fantasies you literally walk through the game, but new items at new towns to that you are exposed to in a linear order to power up your team to beat the next boss. There are also secret items hidden about here and there that you can find. You can literally beat other final fantasies games without researching a damn thing. The interactions that abliities and items and spells have in this game and the shear amount of characters and team combinations alone push this game's complexity well beyond any other final fantasy where your team combos and synergies are all picked for you and laid out rather simply. Candy Crush is a casual game. Why? Because the concept is ridiculously simple. People don't need to research candy crush to understand the in game mechanics, the crazy amount of items and how they interact with each other, the damage formulas in an effort to understand what stat best benefits your unit, etc. You simply play this game where you match up like colors. THAT is what casual fans are after, THOSE are the type of people who MIGHT download this game and then drop it when they realize you have to actually think about what you are doing. There is nothing enjoyable about this game on a casual level because you aren't accomplishing anything. Casual players like to do simple things and get rewarded for it. Casual players would get frustrated very quickly about the RNG factors and the fact that they will be unable to beat any of the major events because they will too overwhelmed with the number of characters, abilities and how they interact etc to actually put together a competitive team. NOT being competitive literally offers you nothing in this game that will warrant them playing for very long and the only chance for any of these people to pay the ridiculous amounts of money Gumi wants for lapis is if they find a way to hook these people. There is no hook for them. There are hundreds of other mobile games that require 0 thinking to pick up and play and have way more of a hook. Them no being educated on video games in no way says they won't realize they are being ripped off. Fact is that there are hundreds of other games out there CATERED to them and they know what those games look like. This will stick out like a soar thumb. Not to mention most of them are very put off by fantasy universes. If you need to believe that this move is going to land a bunch of new players, enjoy our delusion. This move, plain and simple, was an up front money maker for Gumi. Arianna Grande paid THEM for the easy PR to millions of people. You take her music and remix it to appeal to the millions of players in this game and suddenly you have several million people googling her. I didn't even know who she was prior to this and instantly listened to a few songs on Spotify to figure it out. She just won.